YouTube, made for uploading, sharing and viewing videos generated by individuals is dominating the internet age. Home videos can now be made with the click of a mouse and simply uploaded to the internet in a matter of minutes. Tools such as webcams, Flip video camcorders, and iMovie help make these videos reality. 

The Flip video camera along with iMovie, which is compatible with Apple Mac computers have both helped to simplify the actual production of music videos. The old "big and impressive" is now the "old and ordinary" according to David Hooper of Music Marketing. Pretty much anyone with access to these resources is capable of pulling off a successful music video, all it takes is a little help, which can typically be found online through other individuals. The idea of big videos on limited resources is taking what you have and working with it to the best of your advantage (Hooper, 2011). People are more interested in seeing things that they can relate to, such as videos made by individuals like themselves rather than big video productions with expensive cars and hot girls all around, which we have seen in bulk in the past.

Hooper gives an example of a low-budget, attention getting video from YouTube:

Hooper, D. (2011, March 5). Big videos on limited resources. Retrieved from http://www.musicmarketing.com/creativity/