Thursday, March 24, 2011

let's FACE the MUSIC.


If you have not heard of Facebook by now, it is probably due to the fact that you have been living under a rock for the past couple years (specifically since 2004). Just kidding but really, Facebook is THE number one social networking site in the world with over 600 million users. It started out as a way for college students to interact with one another but has evolved into so much more. Today, Facebook is open to the general public, which allows for a great range of activity to take place among a great range of people.
With the expansion of Facebook, came a great business opportunity. It is no longer only used to reconnect with old friends or create a profile about yourself showcasing your life through pictures, posts and comments. It is a great way to communicate messages to people without using hard sell tactics. The idea behind "Facebook advertising" is brilliant. It requires the consumer to seek them out from a wide range of other similar products or services due to an already established interest in the consumers mind. The consumer seeks out brands, services, etc. on Facebook and can "Like" the page so everyone knows you are interested in it, creating buzz.
This consumer generated buzz is essential to advertising. The music industry has gained exponential benefits through Facebook. It allows for the musician to create their own page with information about themselves, the band, their music, etc. and basically advertise for free. The best type of advertising too, consumer generated word of mouth (or rather word of Facebook).
My cousin, Ryan Vyner, is in a band and I interviewed him about his experience with getting their name out there using Facebook as a key tool to their success. "Facebook has really helped Flawless Escape expand our listener base because it is available for everyone to see and interact with," Ryan Vyner said. "Facebook brings the band to life allowing us to comment and update our listeners on anything and everything, it is a great tool to use for any business venture".
There you have it folks, Facebook IS advertising for music.

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